Mark Godwin left his mark on the internet with a well crafted meme - “As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches one.” Everyone has heard it.
I did not know it was a deliberate experiment though. He wrote his story about here in a wired article in 1994. Meme, Counter-meme.
It’s fun to think that one person can change the internet society, “by accident”. It’s scary that one person can change the way we think and talk “on purpose”.